Building a Brand Voice from the Brief Up.

Bare Anatomy · Brand Communications Head · 2020

My Role: Brand Communications Head — leading brand voice, social strategy, content systems, and go-to-market communications.

Bare Anatomy was a fast-growing DTC haircare startup built on personalisation. The challenge was to establish a distinct brand voice and communications system in a crowded beauty market, while launching campaigns that grew a community around the brand from the ground up

Result: 20K+ Instagram followers and a brand identity that gave the business a clear, consistent voice across every customer touchpoint.

Communication Strategy Assignment
(Click to view)

#WeHairYou — Brand Awareness Campaign

The hero campaign that introduced Bare Anatomy's brand voice to its audience — rooted in the idea that hair is personal, and so is the care it deserves.

#HairShamingMustFall
International Women's Day Campaign

Hair shaming is universal. This Women's Day campaign invited users to share their own experiences, turning a product conversation into a cultural one — and giving the brand a meaningful role in a real conversation.

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Building a Brand Voice from the Brief Up.

Communication Strategy Assignment (Click to view)

#WeHairYou — Brand Awareness Campaign The hero campaign that introduced Bare Anatomy's brand voice to its audience — rooted in the idea that hair is personal, and so is the care it deserves.

#HairShamingMustFall International Women's Day Campaign

Communication Strategy Assignment
(Click to view)

#WeHairYou — Brand Awareness Campaign

The hero campaign that introduced Bare Anatomy's brand voice to its audience — rooted in the idea that hair is personal, and so is the care it deserves.

#HairShamingMustFall
International Women's Day Campaign