Royal Ranthambore · Radico Khaitan · Hakuhodo International · 2023

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My Role: Creative Director (Copy) — leading social media content strategy, brand voice development, and

campaign execution.

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The Work: Royal Ranthambore is a premium whisky by Radico Khaitan — an ode to the majesty of one of India's most iconic wildlife reserves. When the brand needed to establish a presence on social media, the challenge was clear: how do you translate the weight of royalty, wilderness, and heritage into content that feels native to a digital-first audience without losing the gravitas the brand deserved?

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The answer was a content language that lived at the intersection of modern aesthetics and timeless storytelling — visually rich, copy-led, and built to resonate with a discerning audience of premium spirits consumers.

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Social Content

Each post was crafted to carry the brand's dual identity — the wildness of Ranthambore and the refinement of a premium whisky. Copy and design worked as one, ensuring every execution felt considered, consistent, and unmistakably

Royal Ranthambore.